This is the first of a 3-part series called “9 Steps to Marketing Your Christian School.” Over the next several months, we will roll out blog posts, free webinar, and a free e-book around these 9 steps. In this first episode of this series, we will address the communication component of the 9 steps, which includes steps #1-4. You will learn:
- the importance of your school’s marketing and communication team agreeing on a definition of marketing,
- the critical role of differentiation in your communication strategy,
- the integration of recruiting, retention and referrals (the 3 Rs of school marketing)
- the necessary assessment of your visual brand and how your brand communicates to your ideal families
SHOWNOTES: Read More→
- STRATEGY IS CRITICAL – I knew the 13.1 mile course, had my rehydration/refuel gear, and my audio encouragement planned out before I started. I slept well the night before and fueled up before the race so I would be ready. Is your marketing “shoot-from-the-hip” or a systematic and strategic effort? Do you have a plan in place?
- TRAIN FOR THE MIDDLE – in the Fort Worth Cowtown Half Marathon, the hardest part is between miles 6-10. Physically, you are feeling the “burn” and while parts of it is scenic, much of it is not. And to make it worse, you are going through a part of town known for its street tacos! So either the smell can make you nauseous or it can make you wish you were already at the finish line. Not a lot of folks are at mile 8 cheering you on (it is a serious incline for 1 whole mile). Most of the cheering fans are at the beginning and the end. The middle is the grind that will test you physically and mentally. We had a lot of snow/ice days in the past 2 months and that limited my training. And because of that, this year’s half marathon was the hardest I remember. So train for the middle!
- MEDALS (and food) ARE YOUR REWARD – the last 2 miles, even after the hard middle, were the easiest because the cheering fans were louder and you could see the finish line. My wife and I finished at the exact same time and were immediately adorned with our medals for finishing. Then we got to chow down on some really good food afterward. While the middle may be hard, once you finish the race, it is worth it! Do not get discouraged if you are in the “middle” of a hard marketing season. Press on. Look to the finish. And get ready for that medal you deserve!
As if the pressure of being a school administrator wasn’t enough already, now you need to start doing creative videos!
Here are a few viral videos of school administrators in inclement weather announcements (each with around 2 millions views on YouTube!):
Of course it does not have to be BAD weather to close school . . . [click image below]