School Marketing Podcast – Next Guest?
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This has been months in the making (and that’s an “in progress” statement) – but I am eager to finally start a podcast uniquely positioned to help private schools fill seats and stop wasting money! I anticipate sharing podcast episodes where I share marketing resources, tips on using social media, innovative strategic approaches and ideas for word-of-mouth marketing. But I’m really excited about conducting GUEST INTERVIEWS with other school marketing folks, school administrators, or other experts who have ideas that can benefit a private school, independent school, Christian school, etc.
* NOTE – this is not a compensated interview NOR does it cost to participate (though by invitation only)
Take the following steps to help us get this launched:
- While not officially launched within iTunes for on-demand enjoyment, my inaugural podcast interview was with Dr. Rick Newberry of Enrollment Catalyst and Brendan Schneider of Sewickley Academy outside of Pittsburg (of SchneiderB.com fame!) Take a listen to this 25 minute podcast episode and learn from this two gentlemen about marketing strategy, social media and telling the story of your school!
- Click HERE to suggest someone as a potential school marketing podcast GUEST (it can be your name, too!)
- Click HERE to suggest a TOPIC you would like to hear discussed on the school marketing podcast.
Once we get a few interviews under our belt, I’ll get this launched into iTunes so you can subscribe and have it when you want it! Until the, follow our Facebook and Twitter feeds to get the latest podcast episode.
- Randy
Winning Over Families: Part 2 of 2
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In a previous post about winning over prospective families for your school, we looked at 4 popular marketing tools that private schools use in showcasing themselves, including your school’s website, the printed marketing collateral, your high-priced overview video and recruiting events.
But let’s be honest: while these are likely necessary elements in your overall marketing mix, there are many prospective families who are not yet ready to commit. One of their most obvious questions is: “does everyone really look that nice?“ While some families are easily convinced, others shout out for proof: “Sure, you’re a great school, but show me the evidence!“
Here are 3 ways to showcase this evidence: Read More→
Winning Over Families: Part 1 of 2
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If you are like most schools, you spend alot of time (and money, too) seeking to impress families, showcase your very best, and eventually convert students into full-pay families for not just one year, but until they graduate!
Typically, I see 4 main areas where schools spend alot of resources: Read More→
PODCAST: Dr. Rick Newberry & Brendan Schneider
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Recently, I had the privilege of hosting an interview with two of my favorite school marketing guys. Whether you follow me on Twitter (@schoolmktg), over on Facebook, or here on this blog, you will see that I share the content of these two gentlemen more than anyone else.
- Dr. Rick Newberry – Rick is President of Enrollment Catalyst and shares ideas about enrollment and marketing strategies for schools (WEB: www.enrollmentcatalyst.com)
- Brendan Schneider – Brendan writes about inbound marketing and social media for schools (WEB: www.schneiderb.com) but also is on staff at Sewickley Academy, a private school outside of Pittsburg, PA (WEB: www.sewickley.org).
This is the first interview of this kind that I’ve done on this site (please extend grace as I don’t pretend to have high-priced recording equipment or production facilities). I hope that it sets the stage for the launch of a much-needed school marketing podcast where we can produce on-demand content for school administrators, admissions professionals and marketing and communication directors for private schools.
Length: 25 minutes
In Texas, we enter yet another week of state-level standardized testing, known now in our state as STAAR (State of Texas Assessments of Academic Readiness).
For many parents of public school students, this is a dreaded week. As a parent of a very bright 3rd grader, I can tell you he is very anxious about it. Our child’s public elementary school is one of the best in the area, and he has a great teacher and wonderful administrative personnel. But STAAR week is a downer for most public school families.
Here are 5 ways you can turn this into a marketing opportunity: Read More→
Are You Innovators in the Classroom?
By · CommentsIn marketing your school, you must consider how the approach to education is an attractive element for prospective families. Many families are hungry for something unique, something that they will not find in the typical public education system.
Whether or not you agree with this being the future of education, it is worth a look simply to challenge your school’s view of the educational model and paradigm to which you subscribe.
Click the video below to watch 13 minutes of paradigm shifting:
This animate was adapted from a talk given at the RSA by Sir Ken Robinson, world-renowned education and creativity expert and recipient of the RSA’s Benjamin Franklin award.
