School marketing podcast #32: Part 3/3 – 9 Steps to Marketing Your Christian School

This is the 3rd of a 3-part series called “9 Steps to Marketing Your Christian School.”

In this episode of this series, we will address the CARRYING-OUT component (or “implementation”) of the 9 steps, which includes steps #7, #8 and #9. You will learn:

  • How to have the end in mind and reverse engineer the process – and provide stepping stones, not stumbling blocks, or your prospective families
  • Where the gaps are and how to find and fill those holes so that your resources can be adjusted to meet your marketing needs
  • Why marketing by a calendar completes the systematic approach to marketing your Christian school

See our shownotes at the conclusion of this post for details, links, and other resources that we may have mentioned in this episode.

SHOWNOTES: Read More→

3 ways to capture parent reviews for a Christian school

No one believes your billboard, brochure, postcard or even your website.

This may be over-dramatizing a reality but it’s not far from the truth. Why? We live in an age where consumers are skeptical of marketing spin and speak. We are sophisticated consumers armed with a plethora of tools of research and connected with social networks like we’ve never seen before. Having lived through several generations of manipulation by marketers, consumers are savvy to your ways.

Families are suspicious if your school seems too perfect.

Your prospective families may doubt the authenticity of your representation online. It is almost as if, in effort to put your school’s most polished brand forward, you may have subsequently put a distance between you and the families you’re trying to reach. That’s not the way communication is supposed to work.

Families may assume they will fit in at your school (especially true if coming from the public school where kids get to wear normal clothes instead of uniforms). They may assume that the proverbial elitism of private schools will keep them on the outside (they may have witnessed this at church where all the Christian school kids hang out together after worship). Some of your picture-perfect presentation may reinforce the feeling that your prospective families may not be a good match with your school.

This is why the parent review or testimonial is so crucial. The impact that authentic voices of experience will far outperform the slick presentation of your marketing materials. In my guest article on social media.com I outline the 3 best venues where you need to be getting reviews so that prospective families can begin believing in you again.

Click here to read the full article

Randy Vaughn is an EdSocialMedia Contributor

School marketing podcast #31: Part 2/3 – 9 Steps to Marketing Your Christian School

This is the 2nd of a 3-part series called “9 Steps to Marketing Your Christian School.”

Don’t forget to register for our free webinar – “9 Steps to Marketing Your School”

In this episode of this series, we will address the CONTENT component of the 9 steps, which includes steps #5 and #6. You will learn:

  • Content must build trust and content can educate prospective families (and existing families, too)
  • Where to engage online – how to “be everywhere” but also doing it well!

See our shownotes at the conclusion of this post for details, links, and other resources that we may have mentioned in this episode.

SHOWNOTES: Read More→

As March Madness begins, this is a great time for your Christian school to talk up COLLEGE

In Texas, we have 4 different seasons. Winter, Summer, Friday Night Football and March Madness!

In August, Friday Night Lights sweeps over our schools with incredible enthusiasm [RELATED ARTICLE: "Friday Night Football – A Modern Mobile Marketing Marvel"]. As many people talk this week of NCAA’s college basketball March Madness brackets, this is a prime time to talk about your school and COLLEGE. Here are 3 ways to tie in your school marketing to what will likely be a trending Read More→