I love user-generated content – especially those done by students of your school (of course, this STAFF-produced video from a school in Texas is pretty cool, too!) A few reasons why this is such high-quality content:
- “Word of mouse” (borrowed term based on how easily such content is shared online) is widely popular because you get raw, non-slick productions that usually score big on the “authenticity” scale. Friends share friend’s stuff (as do parents and grandparents!)
- Whether it is a video, a blog post or an online review for your school, the passion of the student comes through loud and clear to your audience ensuring a strong connection. Even the most well-written brochure often falls flat because the reader assumes it is typical promotional propaganda which is often ignored.
The idea for this post stems from a recent article by Brendan Schneider, Director of Admission & Financial Aid at Sewickley Academy in Pennsylvania. Brendan gave a student this assignment with a simple guidelines and the result is pretty phenomenal. Read Brendan’s post and watch the results for yourself!
PS – Here’s a student-created video from a local student at a private Christian school in Colleyville, Texas – pretty impressive! This was not intended as “school marketing” content, but the word-of-mouth buzz happens because they school gets to showcase the creative talent of one of their students. I found it posted on the school’s Facebook page.
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