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During this podcast, we will explore how schools should create intentional “stepping stones” that prospective families would take to ultimately enroll in your school.
As mentioned in Alice in Wonderland, “if you don’t know where you are going, any road will take you there.”
That’s not what you want parents to do.
Instead, guide them to the steps to know, like and trust you so that you can ultimately (and intentional) lead them to where you want them to go.
This is one of the critical steps in our 1-on-1 coaching program (click here for more information)!
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[Scroll to bottom to listen to interview and to visit shownotes of this post for links to items mentioned in this episode]
Interview guest: Kevin Jordan, Founder of Redpoint Marketing Consultants and a Certified Consultant with Duct Tape Marketing (Randy is also a Certified Consultant in the same network of global marketing consultants).
Kevin & Randy have served as Duct Tape Marketing Certified Consultants for a number of years, helping businesses, nonprofits and schools to grow through simple, effective and affordable marketing.
During this podcast, we explore specific ways to attract new families to your school through such tactics as:
- FAQs & SAQs (“Should Ask Questions”)
- Testimonials
- Event marketing (private school fairs)
- Email marketing
- Sponsorships
- Strategic partnerships (i.e., BNI)
- Direct mail
- SEO
- Social
- …and more!
Kevin, along with multiple co-authors, has released a great resource called, “Small Business Owner’s Guide To Local Lead Generation: Proven Strategies & Tips To Grow Your Business!” which can also work well for independent schools (who are more like a business than a public school would be).
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Summer is coming to an end and before you know it, the students will be back on campus . . . it’s BACK TO SCHOOL!
Are you ready, though, for the fall?
If I’m talking temperatures, you’re probably saying, YES! (It’s 100+ here in Texas). But if you look at the beginning of your enrollment marketing season, are you really ready? Many of you begin to prepare, plan and promote your Open House and Preview Night admission events in September, October and November. And then, in a blink of an eye, you are announcing re-enrollment and open enrollment in the January, February, March and April.
Are you really ready for this?
If you are tired of chaotic enrollment marketing, where you feel like you are chasing the wind and acting reactionary (with fingers crossed), then something has to change. If you are fed up with chronic confusion in your marketing, or worse, just copying your competition, then it is time for some help.
I want to offer help in your enrollment marketing.
We accept only a limited number of 1-on-1 coaching clients each year. Christian schools are unique and we do not believe in “cookie cutter” marketing approaches. Rather, we help you create a customized marketing system for YOUR school. While guided by a series of 9 essential steps, the outcome is personal to your school, your enrollment goals, and your community.
Read what one recent Christian school said:
“Randy Vaughn quickly became a good friend to Covenant Life School, and he changed forever how we market our school. He realigned our understanding of marketing to help us think about what we can do to build a stronger sense of community and satisfaction among our current families so they will re-enroll and refer their friends. He helped us organize our marketing team to begin using an integrated social media system, with a systematic approach for planning our marketing strategies and methods. And he walked us through how to develop and present valuable content with shelf life to educate families and build trust so they will consider how our school can meet their needs, calm their fears and fulfill their desires.” (Bob Schickler, Business Administrator, Covenant Life School, Gaithersburg, MD)
Does this sound like something your school needs? Click the image below to schedule your complimentary 30-minute phone consultation where we can discuss your school’s enrollment gaps/goals, pricing and payment options and how I might be able to help grow your school.
-Randy
Randy Vaughn, Christian School Marketing Consultant, will present three social media session topics at 6 different times during the annual RenWeb Power Conference (this year in San Antonio, TX).
If you are attending the Power Conference, use the hashtag #RWPC.
Randy’s sessions are as follows:
TUESDAY – 10:30am
THURSDAY – 7:30am
They say “a picture is worth a 1000 words”, so how is your school’s visual content strategy on social media? Are you publishing the right kinds and lengths of videos on YouTube, Vimeo, Instagram or Vine? Are you just adding albums of photos on Facebook but not really sure who looks at all of them? Are you unsure what size images to use on the different social media channels? Come hear strategies, tips and examples of schools and organizations who are implementing a highly effective visual content strategy.
TUESDAY – 1:50pm
TUESDAY – 3:10pm
WEDNESDAY – 12:40pm
Schools are notorious for incessant self-promotion all in the name of “filling seats” – but this is the least effective approach to social media. In fact, your prospective families will be turned off if all you do is talk about your school – how does that impact them? In addition, your current families will be less likely to share your posts because your social media posts are all about you. We we will learn that social media not all about YOU but all about your prospective families. Come learn the keys to having a highly effective social media strategy!
WEDNESDAY – 9:20
WEDNESDAY – 2:00
WEDNESDAY – 3:30
With choices such as YouTube, Facebook, Twitter, Pinterest, Google+, Instagram, SnapChat, Vine…..well, running an effective social media system is overwhelming! Do you know the best tools, apps, and other resources to use when posting to these various social media channels? We will talk through all the options and share the best tools to help you be most effective and efficient on social media.
