With a one-person marketing team, how do I create great video stories?

Christian School Marketing Idea: With a one-person marketing team, how do I create great video stories?In talking with admissions and marketing professionals like you, one of the common questions I get is:

“How do I create compelling video stories when I’m the only person on my marketing team?”

In a guest post, myself and Rick Newberry of Enrollment Catalyst get this same question posed to us. Our responses are in this article by Mia Johnstone of LA Private School Guide Network.

READ: “Gathering video stores: Q and A w Mia Johnstone, Rick Newberry, and Randy Vaughn”

 

Using Webinars in Marketing Your School (podcast #50 with @schneiderb)

Using Webinars in Marketing Your School (podcast #50) with @schneiderb

Definition of School Marketing:
“Get ideal families to know, like and trust you to build loyal ambassadors for your school.”

As I mention in this episode, Brendan was one of the very first guests of the School Marketing Podcast, sharing that interview space with Dr. Rick Newberry. [Note: the link to that episode is listed in the Action Steps below – but please, keep in mind that it was a long time ago and our inaugural adventure into the world of podcasting, so please listen with a lot of grace!]

So it was only fitting that I have one of them back for the 50th episode of the podcast. Brendan agreed to do it.

** After recording the episode, I sent Brendan a thank you mug for being the Golden Anniversary guest! **

Using Webinars in Marketing Your School (podcast #50 with @schneiderb)

In this episode, Brendan Schneider, Director of Financial Aid and Admission at Sewickley Academy, shares their experience with using webinars in their marketing system. I love this innovative approach! If you are hesitant about trying new things like webinars, remember one of the things that Brendan shares in this interview: “Try it!”

Episode length: 59 minutes

See action steps below . . .

(more…)

2 secret tips that simplify my Facebook content strategy

These are two tips that simplify my Facebook content strategy

When I am looking to optimize my content management strategy, productivity is important.

In our online content strategy, I am looking for content that is valuable to you (our audience), inspirational, insightful and instructional. When I am not creating content on our website or School Marketing Podcast, I curate content from around the web. I discover resourceful articles via:

  • Twitter (I use Hootsuite to management this application; also love the way I can set up streams of specific content that I am searching for; basically whenever someone tweets content with my identified keywords, it automatically show up in the pre-set stream)
  • Pinterest (I rarely look at recipes or decorating tips, but I love this tool for searching for great ideas for schools – we have over 60 boards and close to a 1000 pins….all to help you market your school).
  • Facebook (while I love Facebook for connecting with friends, I also find it a gold mine for great content).

Regarding the latter, here are 2 videos that show you how I use these two productivity tips on sharing great content that I find when I am on Facebook.

SAVE FEATURE

SCHEDULE FEATURE

PIN THIS IMAGE:

These are two secret tips that simplify my Facebook content strategy