Excited to share with you an interview with two representatives from Strengthening Christian Schools, whose concept is to build a community of experts in a range of fields, all of whom are passionate about getting every Christian school to the next level.
In this interview, I spend a few minutes with SCS Co-Founder, Mike Vander Berg, where we talk about the purpose of the SCS, the upcoming conference in California (where I will be delivering the keynote address), and on new effort to provide virtual classes to help Christian school administrators.
In the latter part of the episode, Lisa Gutknecht, also with SCS, gives you powerful tips on using a blog for marketing your school.
Episode length: 1 hour, 12 minutes
See action steps below . . .
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![Strengthening Christian Schools Class: Setting Up for Social Media Success [Instructor: @schoolmktg , Randy Vaughn]](http://www.yourschoolmarketing.com/wp-content/uploads/2015/04/scs-class-sm.png)
I’m excited to have been asked to be the instructor for “Setting Up for Social Media Success” via Strengthening Christian Schools Classes. This 4-week course will ensure churches, ministries and Christian schools install an effective social media system. These virtual sessions will be conducted on Monday nights, 7pm CT, on May 4, 11 and June 1, 15. Each class will last about 60 minutes.
SESSION 1: Essential elements of a social media system
In the first session, we will example the essential elements of a social media system, learning how to develop the right kind of content that ensures consistent engagement.
SESSION 2: How to choose the best tools, channels and platforms to use for your audience
In session two, you will learn how to choose the best tools, channels and social media platforms to use for your audience (members, donors, parents, AND prospects).
SESSION 3: How Christian Schools/Ministries should be using Facebook (and why it is still the best tool)
In session three, we get very practical and discuss how to use your Facebook page to communicate to current members/families as well as showcase evidence to prospectives.
SESSION 4: Visual Content Strategy
In session four, we will explore having a powerful visual content strategy on social media. We will examine best practices for how churches, ministries and Christian schools can use photos and videos on Instagram, Pinterest, Vimeo/YouTube and even Facebook and Twitter.
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If you are here and would like to explore my consulting services for Christian schools, click to learn more about 4 possible ways we can help your school!
*UPDATE* – this conference has been canceled
I am so excited to share the keynote address at the Strengthening Christian Schools Conference in Ontario, California (just outside of LA) on June 18-29, 2015. The title of my address is “The Impact of Social Media for Christian Schools.”
This is more than just how to use Facebook, Twitter, and Instagram to market your school. This is a “bigger picture” address, hopefully allowing me to speak about how social media has transformed our families, our students and our schools. The following is the outline of my address:
1. Historical Rise in Changing Communication
- How parents participate and how it has changed their family
- How students have contributed to the rise and fall of different platforms
- How schools are missing the opportunity to influence, inspire and inform
2. The Dangers of Social Media
- How students’ obsession with likes/followers can be harmful to their identity
- How parents’ oblivion to social media damages their home discipleship
- How schools’ overt self-promotion ruins the organic nature of social networking
3. The Opportunities of Social Media
- How students communicate now and how they likely will communicate in their post-secondary future as graduates/donors
- How parents need to be inspired before they are informed
- How schools tell stories, communicate their unique brand, and how social media fits in your marketing plan
Register to attend a number of practical sessions on the following tracks:
- Board Governance Track
- Development Track
- Leadership & Innovation Track
- Marketing & Enrollment Track
- School Improvement Track
- Teaching & Learning Track
- Technology Track
REGISTER NOW! (*UPDATE* – this conference has been canceled)
