In this episode, we depart from the normal marketing tips, resources and ideas. Instead, we share with you a little of our personal stories, where we started and how we got to where we are today. We talk a lot about being a twin and how God guided our steps to helping Christian schools with marketing.
See our shownotes at the conclusion of this post.
SHOWNOTES: (more…)
I’m so excited to finally have the opportunity to interview John Jantsch of Duct Tape Marketing! John has been a marketing mentor of mine since I was invited to join the global network of Duct Tape Marketing consultants in 2007. At the time of this episode (May 2014), John is launching his 4th book, “Duct Tape Selling: Think Like a Marketer, Sell Like a Superstar“. When I heard John was going to be launching this book, I reached out to him and asked if he would join me for this podcast and he graciously accepted.
I know that many in the Admissions community may not enjoy thinking of themselves as “selling”. I do not pretend to equate what you do with that of a traditional salesman, I do think there is a similar function inside the organization. One premise of John’s book is that any disconnect or tension that has previously existed between sales and marketing, should no longer keep a business, nonprofit or school from adopting a new look at marketing and sales. In many schools, you may wear every single hat of communication, online presence, admissions and PR. But in many schools, the marketing arm is run by board members, the web/IT folks, a group of volunteers or a conglomerate of all of these players (where everyone considers their job as “marketing” yet no one is talking to the other!)
BUY JOHN’S BOOK – DUCT TAPE SELLING
My interview was so good that I decided to split this interview into a 2-part series so we could continue our unique 14-minute/29-second podcast format. In this second episode (see a link to the first episode, #34, in the shownotes below), John talks about:
See our shownotes at the conclusion of this post for details, links, and other resources that we may have mentioned in this episode.
SHOWNOTES: (more…)
Are you frustrated that while you understand Facebook, you know nothing about Twitter? You have teenagers or college students on Twitter or maybe your head of school is asking you to learn how to use Twitter but you are nervous about trying to make sense of it.
This course was designed for the beginner in mind. We walk you through understanding the basics of Twitter from creating an account to sending out your first tweet. In this course, we focus of the visual side of learning Twitter through the use of several “how to” videos that will help feel comfortable with this social media tool.
Click on the “Course Preview“above to see if this course is right for you.
Then . . .
We live in a world culture where talent has never been more on display. Fans love “The Voice”, still go nuts about “American Idol” and “Britian’s Got Talent” videos are shared all over Twitter and Facebook.
Here are 3 reasons we love watching talent shows.
Yes, they can be huge marketing events for you as well – here are 4 ways to effectively market your school via your talent show (more…)
