Most likely your school is gearing up for your next marketing and admission season. The effort to recruit and find new families is so important to the life of the school (and to your school’s budget!) We even addressed this in the recent two-part series “Attracting the Right Kinds of Families to Your School” in podcast episode #24 and #25. In episode #26, we also got a little more specific into what types of content marketing you should be producing to capture the attention of these targeted family segments.
In this episode, we talk about a number of fresh ideas you can use BEFORE, DURING and AFTER your next Open House, Preview Night, or other Admission event on your campus.
SHOWNOTES: (more…)
As your marketing and admission season ramps up, you will likely place advertisements in local magazines and newspapers (and for some of you, you may also pay to advertise on Facebook as well.) Here are 5 tips to make your advertising more effective: (more…)
Christian schools are readying themselves, not necessarily for the holidays (although I hope you will get a much-needed break). It is full marketing season over the next few months. Schools are preparing for the next on-campus marketing/admissions event:
- Open house
- Admission events
- Preview night
- Coffee & conversation
- Campus visit
- Personal tour
Analyze your marketing goals for 2014 and look are targeting your marketing better. Segment your content based on your marketing goal. Produce high quality content that resonates with the needs, problems, pains, frustrations and fears of your prospective families. This will capture their attention, and as they offer their email address in exchange for your great content, your email database will grow!
In this episode, we look at the 3 most important ways you can attract the right kinds of families to your campus event.
SHOWNOTES: (more…)
A Christian school Head of School once remarked, “having one family re-enroll is our best fundraiser we can have.” Another popular retention marketing slogan often quoted reminds us that “it’s cheaper to keep ’em!” The reality is that, whether you are an auto mechanic, Christian school marketing consultant (smile), or a Christian school, we spend a whole lot more money to chase after a new customer than it costs to retain a current one. But in reality, aren’t our current customers the ones often overlooked?
When I consult with Christian schools all over the country, I perhaps shock their Admissions departments when I suggest that they are not in the business of enrolling new students. Rather, I suggest that we are in the business of cultivating “loyal ambassadors” for your school. Loyalty suggests retention while your ambassadors are your non-paid sales team promoting your school for you!
I have assembled a few articles from around our site but many external sites that speak about maximizing your retention efforts: (more…)
