In Part 1 of this series on content marketing, we argued that schools should stop the interruptive approach to marketing that is so self-promoting! Your audience is likely ignoring your traditional marketing pieces. With highly targeted, high value content, you publish content that addresses your audience’s need, problem, pain, frustration or fear. This is a great way to grow your opt-in list as well as build trust.
In Part 2 of this 2-part series, we talk about:
Review: What is content marketing?
Review: Why do we need to be using content marketing?
Review: What are the 3 most popular types of content?
What tools to use to create content?
Collaborating with your team to create content
Using a calendar ensures your content is created when you need to use it
How targeted, high-value content will help you grow your email list!
Stop the interruptive approach to marketing that is so self-promoting! Your audience is likely ignoring your traditional marketing pieces. With highly targeted, high value content, you publish content that addresses your audience’s need, problem, pain, frustration or fear. This is a great way to grow your opt-in list as well as build trust.
If you have a question or comment about this episode or any of our school marketing podcast shows, leave us a VOICEMAIL.
Review our podcast in iTunes – your positive feedback tells other school marketing, admission and communication professionals that this is worth their time (remember, most podcast episodes are only 14 min and 29 seconds long!)
To subscribe to the school marketing podcast, click on the image below:
“Better” is never a differentiator. If you think you have a “better” school because you “teach better” or provide “better classroom experiences” or “better prepare your student for college” – well, I’m suggesting you are wasting your breath. (more…)
Hashtags are the rage on Twitter, Instagram and even Facebook (and yes, they are available on other platforms as well). There are alot of you out there who are still confused about what hashtags are or even how to use them effectively within social media or your printed materials.
Listen to our podcast on hashtags and enjoy the first minute or 2 if you’re a fan of Jimmy Fallon or Justin Timberlake!
If you have a question or comment about this episode or any of our school marketing podcast shows, leave us a VOICEMAIL.
Review our podcast in iTunes – your positive feedback tells other school marketing, admission and communication professionals that this is worth their time (remember, most podcast episodes are only 14 min and 29 seconds long!)
To subscribe to the school marketing podcast, click on the image below:
