I recently spoke to a Christian school about marketing and social media. During the full-day marketing clinic, I got to spend 90 minutes listening and facilitating a discussions with this dynamic group of front-line soldiers. They had some great ideas on developing, capturing and sharing content about the students they were with every day.
Your front-line soldiers are sometimes parents of current or former students, sometimes former students who have returned to your school to teach (that’s a story I would capture on video because that says a lot about how great your school is), and sometimes your teachers just love teaching in a Christian school environment.
Here are 3 ways to encourage your teachers so they will be a solid source of referrals for your school: (more…)
As private and Christian school marketing consultants, we get many of the same questions about how to increase enrollment, how to improve word-of-mouth marketing, and a lot of questions about using social media for schools.
Probably one of the most common questions we get is:
“What kind of things should we post on our school’s Facebook page?”
The answer I give them can also apply to other social platforms, especially your school’s blog, Twitter and Pinterest. (more…)
Doesn’t every marketer, whether you are selling soap, automotive repair or a Christian school education, wish there was a magic formula for marketing? Well, I would not call it magic, but I can suggest a formula to follow.
The big picture is a formula is broken up into 3 macro sections:
STRATEGY + TACTICS + CONTENT
Now let us break this down into the specifics of the formula: (more…)
*BREAKING NEWS* Twitter finally rolls out the Vine app for Android devices.
Until yesterday (6/3/13), Vine has been limited to iOS devices (where it has garnered over 13 millions users in just a few short months!) So right now seems like a natural time to talk about the use of the Vine app with private Christian schools. (more…)
