From time to time, I will showcase specific boards we have on our Pinterest account. As we do our research on the web (from articles we find on Twitter, paper.li., Facebook and several other sources), we curate content around specific topics and pin them to our different boards.
Click the image below to view the board offering ideas on referral marketing and word of mouth strategies for private / Christian schools:
Does your school have a visual content strategy? Nowadays, you are probably aware that the social world is heavily focused on the “visual” representation of the events of your school. Are you using Pinterest, Instagram, Flickr, Facbeook photos, or Twitter pics to showcase all the events at your school?
Besides just snapping photos, your school must have a visual content strategy in order to optimize the use of pictures. Your families (current and prospective) are very visual and the integrated world of social media is highly visual. How visual is your online content? In a recent guest article on a nationally-recognized small business forum, I was invited to share the important elements of having a visual content strategy. I think you can easily make the translation to having a visual marketing strategy for your school.
I invite you to read the full article: “2 Easy Steps to a Visual Content Strategy.”
-Randy
Have you subscribed to our school marketing newsletter?
This presentation (“Courting Admissions’ Target Market in Today’s Ever-Changing Online Scene”) is well worth your time – 3 warnings before watching:
- 75 is super fast – not the highway speed, but it’s 75 minutes that’s over with before you know it – hang on!
- Your head will spin – Brendan Schneider and Travis Warren share a flood of information that will have you thinking, googling and wanting to learn more and do things better!
- Get smart – spending this hour with Brendan and Travis will allow you to walk in to your head of school, board meeting or marketing committee and seem like the smartest person in the room!
Find some time, a notepad, and enjoy! 
SCHOOL MARKETING PODCAST EPISODE #13:
In this episode of the school marketing podcast, Randy looks back at some of the new social media channels launched in 2012 and what’s ahead for 2013. We thank all of you for participating in the school marketing podcast community. When we launched this podcast last year, we wanted to provide a current and consistent podcast specifically talking about the things school marketing professionals need to hear. Thank you for your suggestions and feedback as we continue to make this school marketing podcast better and better!
Length: 14:29
