Heather Hoerle, Executive Director of SSTAB (Secondary School Admission Test Board), shares a brief, but important topic, “A Year of Trustee Topics in Admission” in the video below. In summary, she shares:
Enrollment management should always be a strategic priority
Hear at least 3 times a year what’s happening to examine trends in the market space
Reporting should be all-year round (so there’s never any surprises)
In the fall, analyze enrollment season results, especially dissecting the numbers by specific categories
Whether you are seeing a decline or an increase, you need to know why
In the winter, you may not fill every seat in your first season (around February); step up your efforts toward the spring/summer to fill available seats by the time the second season ends in August
At the end of the school year, the Board and Admission team should consider a thorough checkup
Understanding your competition (it’s not just private schools)!
A lot of schools wonder how they should be using social media. And more often than not, schools judge the effectiveness of social media simply based on admission event attendance or applications completed.
But there’s more to social media, and my two guests talk about this! Listen to Holy Trinity’s Susan Bearden and Catherine Koos talking about using social media to build relationships!
[Length: 51:00 – It’s a little longer than usual – but I think you’ll enjoy every minute!]
For schools not on Pinterest (now or never), it is still essential to consider your school’s visual strategy because parents and prospectives may want to pin your stuff! So even if you have no plans on pinning yourself, be sure and offer them strong pinnable visuals on your web pages, in blog posts and throughout your site that can be pinned (having a quick “Share” button with a Pinterest option is essential). You can also create strong video content on YouTube that can be pinned as well.
