In the continuing pursuit of on-demand content for school administrators, admissions professionals and marketing and communication directors for private schools, we launch the next episode of the school marketing podcast. In this episode, I talk with Richie Escovedo, Director of Media and Communications for the Mansfield ISD. You’ll hear Richie share ideas of “aggressively monitoring the conversation” and “growing bigger ears.” I think you’ll learn alot from this case study from a “student protest gone right”! As well, hear Richie share practical tools on using social media in the education world and how some of the roles and functions of the PR professional relate to positions on a baseball team.
Twitter: @vedo
Blog: nextcommunications.blogspot.com
Richie’s Suggested Twitter Hashtags: #HAPPO, #HAPPODFW (Dallas/Ft.Worth), #PR20chat, #prstudchat, #prsa
BIO: Richie is a communications/PR professional with experience in educational and non-profit settings. He specializes in communication planning, branding and identity, community engagement, and media relations.
This husband and father of two from Fort Worth believes in education and the integral need for effective and open communication. Richie is also focused on helping blossom the social media interest and network within the Dallas/Fort Worth area.
Click on the “+” sign below to play the 25-minute episode.
SCHOOL MARKETING PODCAST: Schools & PR: Case Study from a Student Protest Gone Right with guest, Richie Escovedo
IMPORTANT NOTES:
See below or click here for more PODCAST episodes
To suggest a TOPIC or GUEST for the school marketing podcast, click the button below:
Karen Klein’s terrible harassment at the hands of some teenagers made world news this summer. Viral videos with millions of hits and over $600,000 raised on her behalf through social media made this one of the summer’s hottest topics.
The problem: it’s summer – and no one is at your school to talk about it.
While I’m certain some administrators may react with “that doesn’t happen at our school” or “families often misuse that term“, the reality is that it is an issue on the minds of families. And news stories like Klein’s only make parents feel more concerned for their children while at school (and the target of this bullying was an adult).
This is why bullying is a marketing issue. Families are exploring where they can send their children for a quality education in a safe environment. In terms of “bullying”, here are 5 things your marketing team should address as school begins next month: (more…)
When it comes to your school’s website, is it:
- all about YOU?
- all about THEM?
It’s easy to try and imagine every bit of information you think a prospective family might want to know about your school. The only problem is that (more…)
The internet world is finicky. Normally when Facebook announces a revolutionary change, the overwhelming feedback in my newsfeed is negative. Most people, including Facebook page admins, are still adjusting to the changes in the Timeline announced previously this spring. And there are still many complaints.
Now this week, Facebook announces two significant modifications: FB page admin roles and scheduling posts. Today’s post will deal with the former; we will pick up the latter next week.
While the social media bandwagon is thrilled with the FB admin roles (and most of the big “gurus” out there are super giddy with nothing negative to say), I question how the new FB page admin roles will help your school. (more…)
