We got ad space
Yes, we do!
We got ad space
How ’bout you?
via adsoftheworld.com
Most of the articles on this site steer you toward ideas on marketing your school (you know, for the ultimate purpose of growing your family base and improving retention rates) – but looking at a few recent blog posts that I came across on Twitter, this idea of “revenue-generation-in-schools” intrigued me.
How far will your school in capturing ad revenue? Asking outsiders to pay for advertising space is not a new thing in schools, but with schools (public and private) tightening belts, some schools are exploring some new areas of ad revenue generation.
But at what cost? (more…)
I was with a Christian school in a Houston-area suburb yesterday. We talked for 2 hours and shared alot of ideas. When I returned home, I got another inquiry from another school in Texas. As stated in their email, they articulated their needs:
- Ideas
- Results
- On a low budget
I don’t think it’s the best way to develop your marketing for your school (creating and owning your unique marketing strategy for your school is the best way), but we can learn a few things from businesses around us. So I found 3 content pieces that might help offer a few ideas:
Marketing lessons from Coca-Cola
Marketing Lessons from Starbucks
Finally, Rick Newberry of Enrollment Catalyst, offers “Private School Marketing Lessons from a Restaurant on Captiva Island.” Interesting read from Rick – hope you get a few nuggets you can put into practice today!
~ Randy
* Our blog will have to go on hiatus for 2 weeks as we focus on a few school client projects and travel overseas for mission work. We’ll be back later in the month!
If you are joining us from our new Facebook Page, we welcome you to this venture of The Marketing Twins at 1429 Creative!
A few items that may interest you:
- Follow us on Twitter – we do not just link our FB posts to Twitter, but we are churning out a ton of content on this site each week – so if you are hungry for ideas and resources from this site and mostly from other education/marketing folks, please follow @schoolmktg on Twitter.
- Download Free Reports – Currently there are 2 complimentary ebooks for your consumption – scroll down to the very bottom of this homepage and you’ll see two reports that are free to download (click each button).
- Private Schools on Facebook – you’ll see a navigation menu option of “Private Schools on Facebook” – we feature (for free) private schools who have a Facebook Page. If you do not see your school listed, please go to the Contact form and let us know and we’ll put it up. Even if you don’t have the time to scroll through all of them, feel free to shoot us a message and we’ll put it up if it’s not already there. Inbound links to your site are always good and we like to showcase what other schools are doing on their Facebook Page so you can get ideas!
- Resources – there are articles all over this site – articles we have bookmarked on StumbleUpon or Delicious, as well we articles you can see on the Twitter feed in the right sidebar. We do all the research so you don’t have to!
- *FREE CONSULT* – if you are a school administrator or a part of your private school’s marketing committee, please take advantage of our complimentary 30-minute phone consultation (if you want to meet for lunch if you are in the DFW area, glad to do it as long as you pick up the tab!)
Many private schools being their Fall session this week or next – so are you ready as a Marketing Director, Headmaster, Admissions Coordinator or Board Member? Here is lengthy presentation that will offer some advice on areas to concentrate on as you launch a new school year!
-Randy
