LEARN MORE ABOUT YOUR SCHOOL WORKING 1-on-1 WITH RANDY
In a conversation recently with one school, the Communications guy responded to my inquiry of why the Facebook postings were so few lately. His response surprised me.
“It’s summer. Not much going on around here.”
Wrong. I could not have disagreed with this person more and sought to explain why the summer months are not a time for slowdown.
- Some families are still looking and investigating for last minute transfer from the public school to your school. Remain top-of-mind to these folks.
- Even if you are full and have closed enrollment, consider that you should already be in RETENTION mode for next year. Absence of any communication does not help you keep families. It alienates them.
- But more importantly, you have hundred of current families who need to see their school in their news feed. This is crucial for brand exposure in the event any family is having last minute doubts about returning, or better, so they will talk up your school to their friends.
First of all, while not as busy as April, there are no doubt things going on THIS SUMMER. There are also plenty of things you can REPURPOSE from last year, or post about the UPCOMING school year.
Below you’ll find a list of 11 suggested things you should post during what you may call a “slow time”:
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In a previous post about winning over prospective families for your school, we looked at 4 popular marketing tools that private schools use in showcasing themselves, including your school’s website, the printed marketing collateral, your high-priced overview video and recruiting events.
But let’s be honest: while these are likely necessary elements in your overall marketing mix, there are many prospective families who are not yet ready to commit. One of their most obvious questions is: “does everyone really look that nice?” While some families are easily convinced, others shout out for proof: “Sure, you’re a great school, but show me the evidence!”
Here are 3 ways to showcase this evidence: (more…)
If you are like most schools, you spend alot of time (and money, too) seeking to impress families, showcase your very best, and eventually convert students into full-pay families for not just one year, but until they graduate!
Typically, I see 4 main areas where schools spend alot of resources: (more…)
Last fall, I was honored to be asked to be one of the presenters at the first SchneiderB Virtual School Marketing Conference. It was a fun format and I listened to many of the other presenters. I was blown away by the amazing quality of content that the other presenters shared. So many practical ideas and Brendan Schneider did a fantastic job fielding questions from the participants.
And all of this was VIRTUAL – which means participants saved thousands of dollars on travel-related expenses of normal in-person conferences. As well, participants did not have the hassle of being away from work and their families. Plus, the whole thing was recorded for future playback (with access for 1 year!)
Well, the 2016 SchneiderB VirCon is back and it looks equally amazing. This virtual conference is Monday, March 21st.
I don’t know all of these presenters, but many I do – this spring’s lineup is awesome!
Here are the presenters:
- Hans Mundahl: Making Sense of Social Media Analytics: What matters, what doesn’t, and what to act on immediately
- Daren Worcester: SEO Self Defense — Reviewing how to manage the school’s brand image in search results and the knowledge graph
- Scott Allenby: Developing a Personalized Inbound Marketing Strategy – Understanding strategy from the data you gather to the content you deliver
- Stacy Jagodowski: Marketing Plans: Your Roadmap to Success and Sanity
- Simon Leeming: Social Media Strategy for Education Marketing
- William Stites: Managing Social Media at your School
- Brendan Schneider: Admission Office Funnel 101 – What to do after you get an inquiry
- Jon Moser: Best Practices for Digital Engagement and Inbound Marketing
I have the privilege as serving as a Contributor to the EdSocialMedia Blog. I have written a few articles in the past:
Because there are a great number of Contributors, a movement started of requesting tagged Contributors to share interesting (and random) facts about themselves so readers could get the know the Contributors better. I was recently tagged, so I wanted to share my contribution with you. Click on the image above on the link below.
Getting to Know You: Q&A with Randy Vaughn
“Better” is never a differentiator. If you think you have a “better” school because you “teach better” or provide “better classroom experiences” or “better prepare your student for college” – well, I’m suggesting you are wasting your breath. (more…)
