It’s SUMMER . . . but it is almost time for school to start again! For some private schools, school begins mid-August which is now just a little over a month away. The fall marketing season will be in full swing in less than two months and that is not the time to start scrambling, trying to figure out what to work on.
In this episode, we talk about 5 essential marketing tools you need to have launched and ready to go.
See our shownotes at the conclusion of this post.
SHOWNOTES: (more…)
In this episode, we depart from the normal marketing tips, resources and ideas. Instead, we share with you a little of our personal stories, where we started and how we got to where we are today. We talk a lot about being a twin and how God guided our steps to helping Christian schools with marketing.
See our shownotes at the conclusion of this post.
SHOWNOTES: (more…)
I’m so excited to finally have the opportunity to interview John Jantsch of Duct Tape Marketing! John has been a marketing mentor of mine since I was invited to join the global network of Duct Tape Marketing consultants in 2007. At the time of this episode (May 2014), John is launching his 4th book, “Duct Tape Selling: Think Like a Marketer, Sell Like a Superstar“. When I heard John was going to be launching this book, I reached out to him and asked if he would join me for this podcast and he graciously accepted.
I know that many in the Admissions community may not enjoy thinking of themselves as “selling”. I do not pretend to equate what you do with that of a traditional salesman, I do think there is a similar function inside the organization. One premise of John’s book is that any disconnect or tension that has previously existed between sales and marketing, should no longer keep a business, nonprofit or school from adopting a new look at marketing and sales. In many schools, you may wear every single hat of communication, online presence, admissions and PR. But in many schools, the marketing arm is run by board members, the web/IT folks, a group of volunteers or a conglomerate of all of these players (where everyone considers their job as “marketing” yet no one is talking to the other!)
BUY JOHN’S BOOK – DUCT TAPE SELLING
My interview was so good that I decided to split this interview into a 2-part series so we could continue our unique 14-minute/29-second podcast format. In this second episode (see a link to the first episode, #34, in the shownotes below), John talks about:
- Content marketing – not just trying to be a world famous blogger or publisher, but to create content that your target market needs
- Listening – understanding what concerns them and knowing how to create content to address issues they don’t know to ask
- Platform – John closes with a suggestion for what could be a powerful tool in the communication platform of those in leadership
See our shownotes at the conclusion of this post for details, links, and other resources that we may have mentioned in this episode.
SHOWNOTES: (more…)
I’m so excited to finally have the opportunity to interview John Jantsch of Duct Tape Marketing! John has been a marketing mentor of mine since I was invited to join the global network of Duct Tape Marketing consultants in 2007. At the time of this episode (May 2014), John is launching his 4th book, “Duct Tape Selling: Think Like a Marketer, Sell Like a Superstar“. When I heard John was going to be launching this book, I reached out to him and asked if he would join me for this podcast and he graciously accepted.
I know that many in the Admissions community may not enjoy thinking of themselves as “selling”. I do not pretend to equate what you do with that of a traditional salesman, I do think there is a similar function inside the organization. One premise of John’s book is that any disconnect or tension that has previously existed between sales and marketing, should no longer keep a business, nonprofit or school from adopting a new look at marketing and sales. In many schools, you may wear every single hat of communication, online presence, admissions and PR. But in many schools, the marketing arm is run by board members, the web/IT folks, a group of volunteers or a conglomerate of all of these players (where everyone considers their job as “marketing” yet no one is talking to the other!)
BUY JOHN’S BOOK – DUCT TAPE SELLING
My interview was so good that I decided to split this interview into a 2-part series so we could continue our unique 14-minute/29-second podcast format. In this first episode, I ask John a few simple questions about:
- How do admission personnel serve both as marketers and salespeople?
- What are the key elements of selling and how has this changed over the years?
- How does this impact our relationship building with prospective families?
- What is the role of social media in relationship building with current and prospective students and families
- What has replaced the traditional pitching and promoting our “billboard and brochure” mentality?
- What roles does storytelling play in this new way of marketing and selling in the school environment?
- How do schools incorporate content marketing, SEO and social media into local search?
- What kind of content should a school produce to effectively reach our ideal prospective family?
See our shownotes at the conclusion of this post for details, links, and other resources that we may have mentioned in this episode.
SHOWNOTES: (more…)
In a special edition of the School Marketing Podcast, we announce the School Marketing Academy!
At the School Marketing Academy, we offer self-paced, low-cost, online school marketing courses designed to help you learn marketing.
Currently, we have multiple courses about social media, Facebook, online reviews (coming soon) and more to come. Plus, in order to give you a taste of what the School Marketing Academy is like, we are offering a FREE course, “The 3 Rs of School Marketing: Recruitment, Retention and Referrals”
LISTEN TO OUR ANNOUNCEMENT:
TAKE A LOOK AT THE SCHOOL MARKETING ACADEMY!
This is the 3rd of a 3-part series called “9 Steps to Marketing Your Christian School.”
In this episode of this series, we will address the CARRYING-OUT component (or “implementation”) of the 9 steps, which includes steps #7, #8 and #9. You will learn:
- How to have the end in mind and reverse engineer the process – and provide stepping stones, not stumbling blocks, or your prospective families
- Where the gaps are and how to find and fill those holes so that your resources can be adjusted to meet your marketing needs
- Why marketing by a calendar completes the systematic approach to marketing your Christian school
See our shownotes at the conclusion of this post for details, links, and other resources that we may have mentioned in this episode.
SHOWNOTES: (more…)
