This is the 2nd of a 3-part series called “9 Steps to Marketing Your Christian School.”
Don’t forget to register for our free webinar – “9 Steps to Marketing Your School”
In this episode of this series, we will address the CONTENT component of the 9 steps, which includes steps #5 and #6. You will learn:
- Content must build trust and content can educate prospective families (and existing families, too)
- Where to engage online – how to “be everywhere” but also doing it well!
See our shownotes at the conclusion of this post for details, links, and other resources that we may have mentioned in this episode.
SHOWNOTES: (more…)
This is the first of a 3-part series called “9 Steps to Marketing Your Christian School.” Over the next several months, we will roll out blog posts, free webinar, and a free e-book around these 9 steps. In this first episode of this series, we will address the communication component of the 9 steps, which includes steps #1-4. You will learn:
- the importance of your school’s marketing and communication team agreeing on a definition of marketing,
- the critical role of differentiation in your communication strategy,
- the integration of recruiting, retention and referrals (the 3 Rs of school marketing)
- the necessary assessment of your visual brand and how your brand communicates to your ideal families
SHOWNOTES: (more…)
Coming on the heels of Episode #28 where we discussed the definition of school marketing, now we talk about a term “loyal ambassadors.” In previous episodes, we talked a little more in depth about what it means to be a “loyal ambassador” (see the SHOWNOTES below for the links to those shows). When you think about what you are doing in school marketing, only pushing “enrollment” is short-sighted. You need to recruit new students, but also focus on retention (loyalty) and referrals (ambassadors and word of mouth). Making this episode even more interesting, we also talk about Taco Bell, Amy Grant, Quebec City and Randy’s upcoming speaking engagement at the National Christian School Association Annual Conference in Nashville.
RELATED: Download our free report on “The 3’s of School Marketing”
SHOWNOTES: (more…)
Every school’s marketing team must be on the same page when it comes to defining “marketing” – if not, chaos will ensue! Everyone knows we are ultimately talking about enrollment growth (“filling seats”), but the path of getting there will be challenging if the Head of School, Admissions Director, Social Media Coordinator and Marketing Team Volunteers (Parents) are all on a different wavelength in terms of what marketing is (and what it is not).
In this episode, we lay out a clear definition of marketing that applies to every school. It sets the stage for future episodes where we talk about the strategy and tactics that are essential for successful school marketing.
SHOWNOTES: (more…)
Most likely your school is gearing up for your next marketing and admission season. The effort to recruit and find new families is so important to the life of the school (and to your school’s budget!) We even addressed this in the recent two-part series “Attracting the Right Kinds of Families to Your School” in podcast episode #24 and #25. In episode #26, we also got a little more specific into what types of content marketing you should be producing to capture the attention of these targeted family segments.
In this episode, we talk about a number of fresh ideas you can use BEFORE, DURING and AFTER your next Open House, Preview Night, or other Admission event on your campus.
SHOWNOTES: (more…)
Christian schools are readying themselves, not necessarily for the holidays (although I hope you will get a much-needed break). It is full marketing season over the next few months. Schools are preparing for the next on-campus marketing/admissions event:
- Open house
- Admission events
- Preview night
- Coffee & conversation
- Campus visit
- Personal tour
Analyze your marketing goals for 2014 and look are targeting your marketing better. Segment your content based on your marketing goal. Produce high quality content that resonates with the needs, problems, pains, frustrations and fears of your prospective families. This will capture their attention, and as they offer their email address in exchange for your great content, your email database will grow!
In this episode, we look at the 3 most important ways you can attract the right kinds of families to your campus event.
SHOWNOTES: (more…)
