In Part 1 of this series on content marketing, we argued that schools should stop the interruptive approach to marketing that is so self-promoting! Your audience is likely ignoring your traditional marketing pieces. With highly targeted, high value content, you publish content that addresses your audience’s need, problem, pain, frustration or fear. This is a great way to grow your opt-in list as well as build trust.
In Part 2 of this 2-part series, we talk about:
Review: What is content marketing?
Review: Why do we need to be using content marketing?
Review: What are the 3 most popular types of content?
What tools to use to create content?
Collaborating with your team to create content
Using a calendar ensures your content is created when you need to use it
How targeted, high-value content will help you grow your email list!
Stop the interruptive approach to marketing that is so self-promoting! Your audience is likely ignoring your traditional marketing pieces. With highly targeted, high value content, you publish content that addresses your audience’s need, problem, pain, frustration or fear. This is a great way to grow your opt-in list as well as build trust.
If you have a question or comment about this episode or any of our school marketing podcast shows, leave us a VOICEMAIL.
Review our podcast in iTunes – your positive feedback tells other school marketing, admission and communication professionals that this is worth their time (remember, most podcast episodes are only 14 min and 29 seconds long!)
To subscribe to the school marketing podcast, click on the image below:
Hashtags are the rage on Twitter, Instagram and even Facebook (and yes, they are available on other platforms as well). There are alot of you out there who are still confused about what hashtags are or even how to use them effectively within social media or your printed materials.
Listen to our podcast on hashtags and enjoy the first minute or 2 if you’re a fan of Jimmy Fallon or Justin Timberlake!
If you have a question or comment about this episode or any of our school marketing podcast shows, leave us a VOICEMAIL.
Review our podcast in iTunes – your positive feedback tells other school marketing, admission and communication professionals that this is worth their time (remember, most podcast episodes are only 14 min and 29 seconds long!)
To subscribe to the school marketing podcast, click on the image below:
In a previous post, we suggested that email marketing may be the most effective marketing tool your school is NOT using to talk to prospective families. Rather than communicating ONLY with internal current families in your school, you need to have an intentional email marketing system to talk to prospective families. While you want to chronicle the events of your school, this is not the most important thing to a prospective family – and worse, you could make them feel excluded. In this podcast episode, we discuss the rationale for even having two different email marketing systems – one for current families and another for prospective families. Learn how to capture new email addresses (without spamming your prospective families):
You probably already have a folder of email addresses that have been filled out on open house/campus tour cards.
Look into your computer’s mail program (Outlook, MacMail).
With a service like Constant Contact, embed an “opt-in” code on your site so people can subscribe to a newsletter (only ask for name and email address).
Have people sign up for your newsletter into a computer or tablet set up at a marketing event (Open House)
Offer premium content that people will give you their email address in exchange for something of great value (useful tips for parenting, helping Seniors find college scholarships, etc.)
Ask people on Twitter and Facebook to subscribe to your email list.
Put a call-to-action at the end of each blog post or page.
After a summer hiatus, we are gearing up for the return of the School Marketing Podcast! Here’s some of the topics we will include in our episodes: (more…)
In April 2013, I had the opportunity to attend the #EdSocialMedia Summit 2013 at the Walnut Hill School for the Arts in Natick, MA, just outside of Boston. In this episode, I will share highlights and takeways from the various speakers who offered practical tips on social media for K12 and HigherEd environments.
I linked to most of the speakers in the shownotes, along with some videos to watch.
