Archive for Social Media
I’m excited to have been asked to be the instructor for “Setting Up for Social Media Success” via Strengthening Christian Schools Classes. This 4-week course will ensure churches, ministries and Christian schools install an effective social media system. These virtual sessions will be conducted on Monday nights, 7pm CT, on May 4, 11 and June 1, 15. Each class will last about 60 minutes.
SESSION 1: Essential elements of a social media system
In the first session, we will example the essential elements of a social media system, learning how to develop the right kind of content that ensures consistent engagement.
SESSION 2: How to choose the best tools, channels and platforms to use for your audience
In session two, you will learn how to choose the best tools, channels and social media platforms to use for your audience (members, donors, parents, AND prospects).
SESSION 3: How Christian Schools/Ministries should be using Facebook (and why it is still the best tool)
In session three, we get very practical and discuss how to use your Facebook page to communicate to current members/families as well as showcase evidence to prospectives.
SESSION 4: Visual Content Strategy
In session four, we will explore having a powerful visual content strategy on social media. We will examine best practices for how churches, ministries and Christian schools can use photos and videos on Instagram, Pinterest, Vimeo/YouTube and even Facebook and Twitter.
While Twitter and especially Instagram occupy the mobile devices of most of your young students and young families, most Christian school marketers still need to reach their audience through the most common network: Facebook.
Of course if you are at all familiar with Facebook, you know their algorithm changes often and lately, your posts are definitely not reaching 100% of the people who have liked your page. If you’re an admin of your Facebook Page, you probably see your actual reach significantly lower than the number of likes on your page. Discouraging, but reality. (On a side note, consider increasing high quality, shareable, remarkable content that your audience will like, comment and share. If you are not getting this “triple play” on your posts, then consider changing up your content. In addition, boosting your posts will help also help extend the reach of your posts. You can set a budget and this can work well – not for every post, but on some important ones.)
One trick I suggest is to form a secret Facebook group (that’s Facebook’s language, not mine…click here to learn about the different types of groups you can set up). When you set your group as “secret”:
- Anyone can be added but they have to be added or invited by a member
- Only current members can see who is in the group
- Only current members can see what is posted in the group
- Current members can get notifications when something is posted in group
Using a secret Facebook group for marketing your school
Follow these steps: Read More→
Chris Syme, Owner/Partner, CKSyme Media Group, is an outstanding resource for crisis communication and social media safety. In a previous post, we highly recommend Chris’ book on using social media in the midst of a crisis.
In a recent post, Chris presents 5 tips to help parents navigate the world of social media here in 2014 (although I don’t usually like the date my articles, it is only fitting to affix a date to an article about social media so future readers will know from what year we are talking about an ever-changing landscape).
- Establish boundaries and guidelines
- Stay current on what’s going on in the social media world
- Be aware of how social media is used for cyber harassment, and educate
- Offer social media classes for parents and students at all ages
- Consider establishing a “No-Cell Zone”
Your school is never at a loss for events to post about on social media. Just keeping up with posting these events will keep your social media team on their toes!
Here are 5 tips to marketing your school events more efficiently and with the greatest social impact:
- Use Hashtags – whether it is Twitter, Facebook, Pinterest or especially Instagram, Read More→