Previously, I submitted the first part of “3 Ingredient of Your School’s Social Strategy” (click to read Part One). The first two ingredients mentioned in that article, having good “integration” and being “interconnected,” are crucial pieces in a school’s social media strategy. The third ingredient—the special sauce, mentioned in this article—is the strategic effort of making a solid plan.
This is the 2nd part of an article I wrote for EdSocialMedia – a national forum discussing the role of social media in education.
Recently, I was given the opportunity to contribute a unique article for EdSocialMedia, a national forum discussing the role of social media in education.
Your school’s social media strategy must have a solid foundation before getting bogged down in the tactical choices. While there is a bit of a buzz about Pinterest, a curiosity about Google+, and a (bored) familiarity with the functionality of Facebook, the tools won’t make any difference unless your social media plan is strategic. It must act as your recipe as to “what-when-where-to-post” to ensure anybody pays attention to what you’re whipping up for them to consume.
*UPDATE – here’s a link to “Part 2 – 3 Ingredients of Your School’s Social Strategy“
You’re this far along in the school year and you haven’t put out a press release yet? Really? Is there nothing going on at your school? Let’s revisit this issue.
First of all, whether you’re reading this 2 weeks after opening day, or if it’s 2 months before school’s out, everything still applies. Press releases are not the same as they used to be. Press releases have gained alot of press (pitiful pun intended) for their amazing functionality. Rather than clunking out a hot story and running it (or faxing it) to the local press, today’s press release has a broader audience. (more…)
Announcing our new webinar for private schools! This is one of the most common questions we get asked, so we designed a webinar to answer this question.
HERE’S AN ARCHIVED PRESENTATION FROM YOUTUBE:
In the continuing pursuit of on-demand content for school administrators, admissions professionals and marketing and communication directors for private schools, we launch the next episode of the school marketing podcast. In this episode, I talk with Richie Escovedo, Director of Media and Communications for the Mansfield ISD. You’ll hear Richie share ideas of “aggressively monitoring the conversation” and “growing bigger ears.” I think you’ll learn alot from this case study from a “student protest gone right”! As well, hear Richie share practical tools on using social media in the education world and how some of the roles and functions of the PR professional relate to positions on a baseball team.
Twitter: @vedo
Blog: nextcommunications.blogspot.com
Richie’s Suggested Twitter Hashtags: #HAPPO, #HAPPODFW (Dallas/Ft.Worth), #PR20chat, #prstudchat, #prsa
BIO: Richie is a communications/PR professional with experience in educational and non-profit settings. He specializes in communication planning, branding and identity, community engagement, and media relations.
This husband and father of two from Fort Worth believes in education and the integral need for effective and open communication. Richie is also focused on helping blossom the social media interest and network within the Dallas/Fort Worth area.
Click on the “+” sign below to play the 25-minute episode.
SCHOOL MARKETING PODCAST: Schools & PR: Case Study from a Student Protest Gone Right with guest, Richie Escovedo
IMPORTANT NOTES:
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The internet world is finicky. Normally when Facebook announces a revolutionary change, the overwhelming feedback in my newsfeed is negative. Most people, including Facebook page admins, are still adjusting to the changes in the Timeline announced previously this spring. And there are still many complaints.
Now this week, Facebook announces two significant modifications: FB page admin roles and scheduling posts. Today’s post will deal with the former; we will pick up the latter next week.
While the social media bandwagon is thrilled with the FB admin roles (and most of the big “gurus” out there are super giddy with nothing negative to say), I question how the new FB page admin roles will help your school. (more…)
