Using Facebook as Your School

Here’s a quick tip on properly engaging with other organization’s as your school – not just your admin’s personal profile!

~Randy

 

Marketing Can’t Take a Break During Spring Break

Your School's Marketing Can't Take a Break During Spring Break

LEARN MORE ABOUT YOUR SCHOOL WORKING 1-on-1 WITH RANDY

Last July, I wrote about “11 Things to Post During the Dog Days of Summer” – a practical list of things to keep the marketing showcase going even when the chairs are empty and there is silence in the classroom, cafeterias and hallways.  It’s March now and Spring Break is an abbreviated version of this absence of students (and most staff, too), but it’s not a time to let your social media go silent.

Not unlike the summer months, keep in mind that while you are thinking already about a much-deserved vacation from the daily grind of promoting your school, Spring Break may well be a time when prospective families are poking around and looking at different educational choices for the upcoming year.  For those families who travel, conversations in the car may lead to some explorations on the iPad once arriving at the hotel.  Or for those enjoying a “stay-cation”, there may be a desire to “just drive by that school” or to enjoy some extended conversation about additional educational options in town.  So just because you are needing a break, your school’s social media marketing can’t take a break during Spring Break!

Here are 3 ideas to keep the flow of marketable, shareable content flowing through your social media channels: (more…)

One of the best reasons to post pictures of your school on Facebook

Grandparents like to see pics of their kids on your school website

There are many reasons to post on Facebook, but this is one of the most important.  Whether it’s a grandparent, or a current parent or student, images reflect what’s going on at your school at any given day.  People love to see pictures of their kids, grandkids, nieces and nephews.   And they tend to talk about these photos with their friends (and even better, they click the underused “Share” button and share it on their profile).

Click here to learn more about your school using Facebook and social media.

 

 

No More Boring Marketing: Use Your Students’ Work

During the holiday season, there are countless opportunities for students in your school to draw, sing, or perform to celebrate the Christmas season.  But when the video is done or the curtain falls, what will come of such rich student-generated content? (more…)