Challenges
If you are a Christian School Administrator or serve on your private school’s marketing committee, you are likely familiar with these challenges:
• identifying prospective students
• retaining existing students and their families
• competing with public schools in town when they often have more activities and better facilities than you do
• communicating to the community of the advantages that a private education affords students and their families
• raising awareness of your school’s impact in the community and in the lives of students and their families
• reaching new students and families with an effective website
• employing a sustainable marketing strategy when the personnel and families change on a regular basis
Strategy Before Tactics!
We equip to install a proven marketing system for your school that is unique to your school. It is based on “strategy before tactics” to provide you a solid
marketing foundation, not just a disjointed approach. We train you as you develop a personalized marketing strategy that helps you:
• identify targeted market segments in order to maximize marketing dollars needed to recruit new students
• develop core messages that resonate with your target audience and create maximum communication impact
• see where you need to refresh or launch new marketing collateral and media (printed materials, website, radio/newspaper/TV, etc)
• maximize your public relations strategy through the use of online news releases, targeted PR campaigns, and other efforts to raise awareness
• energize current students and their families to become your front-line advocates and recruiters for your school
• optimize your Facebook Page to enhance community, draw for traffic and attract prospective families and students
• establish a systematic marketing calendar that can be followed by revolving marketing committee members and changing administration
Let’s Get Started!
GO TO PHASE 1 – NEEDS ASSESSMENT
