School marketing podcast #36: Who Are The Marketing Twins? (Our Story)

It’s SUMMER . . . but it is almost time for school to start again! For some private schools, school begins mid-August which is now just a little over a month away. The fall marketing season will be in full swing in less than two months and that is not the time to start scrambling, trying to figure out what to work on.

In this episode, we talk about 5 essential marketing tools you need to have launched and ready to go.

See our shownotes at the conclusion of this post.

Launch your platform! Get your blog started in 15 minutes or less with this quick video tutorial.

SHOWNOTES: Read More→

ysm_inspire_blog_soc As part of our “Inspiration & Faith Series”, we recently saw this video during the World Cup.  The story is about a young man who has overcome physical obstacles in his life with the help of some amazing friends.

Even if you are not a fan of soccer or you did not watch a single moment of the World Cup, we believe you will be a fan of Carlos, Helio and Regiane after watching this piece from ESPN’s Tom Rinaldi.

Trust us … Watch the video below:

(ESPN has not made this video available to be viewed on some mobile devices. Watch it on your desktop if you are unavailable to view on your phone.)
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Launch your platform! Get your blog started in 15 minutes or less with this quick video tutorial.

School marketing podcast #36: Who Are The Marketing Twins? (Our Story)

In this episode, we depart from the normal marketing tips, resources and ideas. Instead, we share with you a little of our personal stories, where we started and how we got to where we are today.   We talk a lot about being a twin and how God guided our steps to helping Christian schools with marketing.

See our shownotes at the conclusion of this post.

Launch your platform! Get your blog started in 15 minutes or less with this quick video tutorial.

SHOWNOTES: Read More→

Here are some tools and tips to managing your school's online reputation

Who determines your school’s online reputation? Do you control this? What about those things said about your school online?

Managing your school’s online reputation requires diligence, not just a casual glance from time to time. You spend thousands of hours and dollars to project your school’s perfectly crafted brand messaging, attempting to communicate your school’s value with the needs of prospective families. But do you have control over all that is said?  In one fell swoop

Here are 3 common areas where negative comments can affect your online reputation:

  1. Online Review Sites – whether it is GreatSchools.org, your Google listing, or perhaps some other site like Yelp, people have a forum to say pretty much whatever they want Read More→