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For schools not on Pinterest (now or never), it is still essential to consider your school’s visual strategy because parents and prospectives may want to pin your stuff! So even if you have no plans on pinning yourself, be sure and offer them strong pinnable visuals on your web pages, in blog posts and throughout your site that can be pinned (having a quick “Share” button with a Pinterest option is essential). You can also create strong video content on YouTube that can be pinned as well.
Read: A Pinterest strategy without pinboards
As you ramp up your organized admission/marketing events such as an Open House or Preview Night, you need to be thinking smart about social media. You need your very own social media command center.
As a Duct Tape Marketing consultant (learn why I believe Duct Tape Marketing is the best marketing system for any private school), we focus on strategically thinking about social media, not just treating it as an isolated island. Enjoying an integrated marketing approach for your private school will not only help you see better results, you’ll have the confidence of a long-term, strategic social media effort as opposed to a “fly-by-the-seat-of-our-pants” way of doing things. Some of you know what I’m talking about. Let’s do social media better!
John Jantsch, the founder of Duct Tape Marketing, recently posted 18 elements of a strong social media command center. Have fun looking at this list and thinking about how you could implement one or more of them during your marketing season. You will need to put your innovation hat on and think “outside the box” as you adapt the suggestions to your admission event, but I suspect you will walk away with some game changing ideas that sets you apart from competing schools.
READ: How to Create a Social Media Command Center by John Jantsch
In order to significantly increase your retention rate, you have to cultivate “loyal ambassadors” in your school. In this podcast episode, we begin a 2-part series on creating a culture throughout the year to ensure you have the highest retention rate as possible, and that your current families are enthusiastically spreading the word about your school.
In this episode of our school marketing podcast, we share some ideas on RETENTION.
Time [14:29]
UPDATE: To hear Part II, click here
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IMPORTANT NOTES:
- See below or click here for more PODCAST episodes
- Suggest a TOPIC or GUEST for the school marketing podcast.
- To subscribe to the school marketing podcast, click on the image below:
Schools hear alot from marketing folks about using Facebook, Twitter and YouTube. But what about other innovative, yet lesser known, marketing tactics?
In this episode of our school marketing podcast, we share some of those ideas.
Time [14:29]
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IMPORTANT NOTES:
- See below or click here for more PODCAST episodes
- Suggest a TOPIC or GUEST for the school marketing podcast.
- To subscribe to the school marketing podcast, click on the image below:
