Every school’s marketing team must be on the same page when it comes to defining “marketing” – if not, chaos will ensue! Everyone knows we are ultimately talking about enrollment growth (“filling seats”), but the path of getting there will be challenging if the Head of School, Admissions Director, Social Media Coordinator and Marketing Team Volunteers (Parents) are all on a different wavelength in terms of what marketing is (and what it is not).
In this episode, we lay out a clear definition of marketing that applies to every school. It sets the stage for future episodes where we talk about the strategy and tactics that are essential for successful school marketing.
SHOWNOTES:
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- Learn why we think that Duct Tape Marketing is the best system for marketing your Christian school
- Watch a video presentation: “9 New Ideas for Your Next Open House” (a little over 1 hour in length recorded 12/17/13)
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