Every school’s marketing team must be on the same page when it comes to defining “marketing” – if not, chaos will ensue! Everyone knows we are ultimately talking about enrollment growth (“filling seats”), but the path of getting there will be challenging if the Head of School, Admissions Director, Social Media Coordinator and Marketing Team Volunteers (Parents) are all on a different wavelength in terms of what marketing is (and what it is not).
In this episode, we lay out a clear definition of marketing that applies to every school. It sets the stage for future episodes where we talk about the strategy and tactics that are essential for successful school marketing.
SHOWNOTES: (more…)
Email continues to be one of the strongest venues for communicating with prospective families. Here are the 5 best reasons why this is true:
- PERSONAL: People still check their inbox for personalized messages. Parents are likely getting emails from their teacher in public school, from their church, and from other news items they have subscribed to. Not to mention emails from their friends. Admittedly, Facebook or other social platforms allow direct messages, but for anything of length, email is where people turn to.
- INTIMATE: Social media reaches people with a mass message but people’s inboxes are private and intimate. People “feel” like the message is sent to them (even if it is a message sent to a larger audience).
- HIGHER VISIBILITY: Facebook’s revenue generating emphasis keeps people from seeing your posts. There is a much higher chance of someone seeing your message in their email in their inbox. Plus, (more…)
I have the privilege as serving as a Contributor to the EdSocialMedia Blog. I have written a few articles in the past:
Because there are a great number of Contributors, a movement started of requesting tagged Contributors to share interesting (and random) facts about themselves so readers could get the know the Contributors better. I was recently tagged, so I wanted to share my contribution with you. Click on the image above on the link below.
Getting to Know You: Q&A with Randy Vaughn
The best way to attract targeted audiences is to offer them something of value, not a promotional brochure. Schools are conditioned and prone to be some of the worse self-promoters, but just about every business is guilty of it. But if we do not promote, how will they come?
I suggest that there are 3 easy ways to produce content that will attract the right kinds of families to your school: (more…)
