Most likely your school is gearing up for your next marketing and admission season. The effort to recruit and find new families is so important to the life of the school (and to your school’s budget!) We even addressed this in the recent two-part series “Attracting the Right Kinds of Families to Your School” in podcast episode #24 and #25. In episode #26, we also got a little more specific into what types of content marketing you should be producing to capture the attention of these targeted family segments.
In this episode, we talk about a number of fresh ideas you can use BEFORE, DURING and AFTER your next Open House, Preview Night, or other Admission event on your campus.
SHOWNOTES: (more…)
As your marketing and admission season ramps up, you will likely place advertisements in local magazines and newspapers (and for some of you, you may also pay to advertise on Facebook as well.) Here are 5 tips to make your advertising more effective: (more…)
“Better” is never a differentiator. If you think you have a “better” school because you “teach better” or provide “better classroom experiences” or “better prepare your student for college” – well, I’m suggesting you are wasting your breath. (more…)
After a summer hiatus, we are gearing up for the return of the School Marketing Podcast! Here’s some of the topics we will include in our episodes: (more…)
I am writing this post from the airplane.
Perhaps not significantly noteworthy since much of today’s content is created on the fly (on a mobile device or literally in the air). What makes this post unique is that I am writing as I return from a 11-day mission trip to Africa (yes, the picture above is from my window seat at some point in my international flight). You can learn a lot about yourself in 11 days.
Admittedly I do not like to be away from social media for that long. I miss posting useful school marketing tips on our website’s blog. I did not peek into Facebook for over a week (I do confess to have scheduled a number of school marketing updates via our Facebook page because I do not believe that just because I am away does not mean our followers are). And yes, I did make a conscious effort to advance schedule daily tweets so I could keep my Twitter audience fed with practical school marketing content even during my hiatus (I hope you found it helpful!) As many social junkies do, I confess that as soon as I had access to WiFi, I was “all-in”, opening multiple apps open on my iPhone in order to reconnect (email, texting, Facebook and Twitter at a minimum). I think my flurry of social frenzy is also evidence of a bigger problem and perhaps yours, too.
We all have too many apps open, more than enough irons in our social media fire, and way too many tabs open. I am not talking about how we behave on our mobile devices or 13″ desktop computers. I am convicted that this is just a pervasive problem in our lives in general. Metaphorically, our batteries are draining.
Perhaps I will write more another time about what I did on my mission trip to Benin, West Africa (it’s not my first trip there – my family actually worked as missionaries for almost 10 years in that country). I already recorded an audio memo on my phone in my Africa hotel room that I hope to soon share via our school marketing podcast. But similar to New Year’s resolutions, as many of you do, I look for vacations, sabbaticals and mission trips to refocus, renew and restart.
As the new school year launches, I join you in looking for ways to trim off the excess in our lives, eliminate the incessant “busy” excuse, and to pour more into the lives of others. Here are 3 ways I commit to doing this in my life: (more…)
