In the continuing pursuit of on-demand content for school administrators, admissions professionals and marketing and communication directors for private schools, we launch the next episode of the school marketing podcast. In this episode, I talk with Richie Escovedo, Director of Media and Communications for the Mansfield ISD. You’ll hear Richie share ideas of “aggressively monitoring the conversation” and “growing bigger ears.” I think you’ll learn alot from this case study from a “student protest gone right”! As well, hear Richie share practical tools on using social media in the education world and how some of the roles and functions of the PR professional relate to positions on a baseball team.
Twitter: @vedo
Blog: nextcommunications.blogspot.com
Richie’s Suggested Twitter Hashtags: #HAPPO, #HAPPODFW (Dallas/Ft.Worth), #PR20chat, #prstudchat, #prsa
BIO: Richie is a communications/PR professional with experience in educational and non-profit settings. He specializes in communication planning, branding and identity, community engagement, and media relations.
This husband and father of two from Fort Worth believes in education and the integral need for effective and open communication. Richie is also focused on helping blossom the social media interest and network within the Dallas/Fort Worth area.
Click on the “+” sign below to play the 25-minute episode.
SCHOOL MARKETING PODCAST: Schools & PR: Case Study from a Student Protest Gone Right with guest, Richie Escovedo
IMPORTANT NOTES:
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In the continuing pursuit of on-demand content for school administrators, admissions professionals and marketing and communication directors for private schools, we launch the next episode the school marketing podcast. In this episode, I share ideas on differentiation – a very broad topic.
In order to break it down, I share ideas on how schools need to understand their target market when communicating the appropriate differentiators.
Something this summer, we hope to have this podcast officially into iTunes – until then, please click on the “+” sign below to play the 28-minute episode.
SCHOOL MARKETING: Randy Vaughn – Differentation: Showcasing Your School’s Uniqueness to the Right People
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This has been months in the making (and that’s an “in progress” statement) – but I am eager to finally start a podcast uniquely positioned to help private schools fill seats and stop wasting money! I anticipate sharing podcast episodes where I share marketing resources, tips on using social media, innovative strategic approaches and ideas for word-of-mouth marketing. But I’m really excited about conducting GUEST INTERVIEWS with other school marketing folks, school administrators, or other experts who have ideas that can benefit a private school, independent school, Christian school, etc.
* NOTE – this is not a compensated interview NOR does it cost to be on the show (it is invitation only)
Take the following steps to get involved with the private school marketing podcast:
- My inaugural podcast interview was with Dr. Rick Newberry of Enrollment Catalyst and Brendan Schneider of Sewickley Academy outside of Pittsburg (of SchneiderB.com fame!) Take a listen to this 25 minute podcast episode and learn from this two gentlemen about marketing strategy, social media and telling the story of your school!
- Click HERE to suggest someone as a potential school marketing podcast GUEST (it can be your name, too!)
- Click HERE to suggest a TOPIC you would like to hear discussed on the school marketing podcast.
- Listen to all previous PODCAST episodes.
- Subscribe to our school marketing podcast on iTunes!
Also, follow our Facebook and Twitter feeds to get the latest podcast episode.
– Randy
Recently, I had the privilege of hosting an interview with two of my favorite school marketing guys. Whether you follow me on Twitter (@schoolmktg), over on Facebook, or here on this blog, you will see that I share the content of these two gentlemen more than anyone else.
This is the first interview of this kind that I’ve done on this site (please extend grace as I don’t pretend to have high-priced recording equipment or production facilities). I hope that it sets the stage for the launch of a much-needed school marketing podcast where we can produce on-demand content for school administrators, admissions professionals and marketing and communication directors for private schools.
[click + sign to play ] SCHOOL MARKETING PODCAST: Randy Vaughn – Interview with Dr. Rick Newberry & Brendan Schneider
Length: 25 minutes
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You get an angry parent who not only lashes out to your Headmaster in person, but he takes it online. Ouch. It’s one thing for an exchange to happen behind closed doors on campus, but it’s a bigger deal when prospective families get to read about it online!
That’s why your school needs reviews today – right now – don’t delay!
I would encourage you to ASK your satisfied families to review you on 2 different places online:
- Your School’s Google
Place Local Page – because Google is Google, if a prospective family is searching online using the most popular search engine, they will likely see a map listing alongside Place Local Pages for various area school’s matching the search person’s search terms. The sheer prominence of Google reviews makes it a strong reason to have reviews there.
- GreatSchools.org is the other review site where you must have reviews. Formerly integrated into the entirety of reviews on your Google
Place Local Page (but now separated under an obscure link to “more reviews around the web”), families who know about GreatSchools may come here first to check out various things about the schools in the area. Even the Today Show recommends this website for families to review schools. As well, GreatSchools got some national recognition in a recent article on Education Week.
Keeping a consistent flow of positive reviews is the very best solution for deflating the sting of an occasional negative review. But they are not as easy to get as you might think – asking 10 families might generated 1-2 reviews. Families are busy and they forget to do it – keep following up and asking.
-Randy
