Why Facebook’s New Admin Roles Won’t Help Your Private School

Facebook Changes: Admin Roles - Why They Won't Help Your Private School

The internet world is finicky.  Normally when Facebook announces a revolutionary change, the overwhelming feedback in my newsfeed is negative.  Most people, including Facebook page admins, are still adjusting to the changes in the Timeline announced previously this spring.  And there are still many complaints.

Now this week, Facebook announces two significant modifications:  FB page admin roles and scheduling posts.  Today’s post will deal with the former; we will pick up the latter next week.

While the social media bandwagon is thrilled with the FB admin roles (and most of the big “gurus” out there are super giddy with nothing negative to say), I question how the new FB page admin roles will help your school. (more…)

Marketing Your Private School with Pictures

Recently, I posted a blog article entitled, “One of the best reasons to post pictures of your school on Facebook.”  Last summer (wow, I can’t believe we’re at the end of the school year already!), I suggested, “11 Things To Post on Facebook During the Dog Days of Summer” which has been one of our more popular posts.

Photos play a huge part in your school’s marketing.  Are you using them wisely, strategically and effectively?

Just this week, Enrollement Catalyst’s Dr. Rick Newberry released a new article worth your look:

Four Photo Strategies to Tell Your School’s Story

Photo credit: Source: etsy.com via Jamie on Pinterest





Are You Competing Effectively Against Public Schools, Too?

Christian school marketing - private schools vs standardized testing

In Texas, we enter yet another week of state-level standardized testing, known now in our state as STAAR (State of Texas Assessments of Academic Readiness).

For many parents of public school students, this is a dreaded week.  As a parent of a very bright 3rd grader, I can tell you he is very anxious about it.  Our child’s public elementary school is one of the best in the area, and he has a great teacher and wonderful administrative personnel.  But STAAR week is a downer for most public school families.

Here are 5 ways you can turn this into a marketing opportunity: (more…)

Facebook Timeline for Schools

The Facebook Timeline conversion happens this Friday – are you ready?

If not, you might consider watching the archived Facebook Timeline webinar that we did on our small business marketing site – everything in it applies equally to schools.

I will try and find schools using the Timeline effectively and start adding images to this post (or just add subsequent posts if that’s better) – all in an effort to give you ideas on what others are doing.  Some of these are ones we have assisted with, some are those I see when I’m perusing Facebook.

Here’s a a few to get us started:

Christian School Marketing - Timeline Cover Photo

Christian School Marketing - Timeline Cover Photo

Christian School Marketing - Timeline Cover Photo