In the continuing pursuit of on-demand content for school administrators, admissions professionals and marketing and communication directors for private schools, we launch the next episode the school marketing podcast. In this episode, I share ideas on differentiation – a very broad topic.
In order to break it down, I share ideas on how schools need to understand their target market when communicating the appropriate differentiators.
Something this summer, we hope to have this podcast officially into iTunes – until then, please click on the “+” sign below to play the 28-minute episode.
SCHOOL MARKETING: Randy Vaughn – Differentation: Showcasing Your School’s Uniqueness to the Right People
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This has been months in the making (and that’s an “in progress” statement) – but I am eager to finally start a podcast uniquely positioned to help private schools fill seats and stop wasting money! I anticipate sharing podcast episodes where I share marketing resources, tips on using social media, innovative strategic approaches and ideas for word-of-mouth marketing. But I’m really excited about conducting GUEST INTERVIEWS with other school marketing folks, school administrators, or other experts who have ideas that can benefit a private school, independent school, Christian school, etc.
* NOTE – this is not a compensated interview NOR does it cost to be on the show (it is invitation only)
Take the following steps to get involved with the private school marketing podcast:
- My inaugural podcast interview was with Dr. Rick Newberry of Enrollment Catalyst and Brendan Schneider of Sewickley Academy outside of Pittsburg (of SchneiderB.com fame!) Take a listen to this 25 minute podcast episode and learn from this two gentlemen about marketing strategy, social media and telling the story of your school!
- Click HERE to suggest someone as a potential school marketing podcast GUEST (it can be your name, too!)
- Click HERE to suggest a TOPIC you would like to hear discussed on the school marketing podcast.
- Listen to all previous PODCAST episodes.
- Subscribe to our school marketing podcast on iTunes!
Also, follow our Facebook and Twitter feeds to get the latest podcast episode.
– Randy
Recently, I had the privilege of hosting an interview with two of my favorite school marketing guys. Whether you follow me on Twitter (@schoolmktg), over on Facebook, or here on this blog, you will see that I share the content of these two gentlemen more than anyone else.
This is the first interview of this kind that I’ve done on this site (please extend grace as I don’t pretend to have high-priced recording equipment or production facilities). I hope that it sets the stage for the launch of a much-needed school marketing podcast where we can produce on-demand content for school administrators, admissions professionals and marketing and communication directors for private schools.
[click + sign to play ] SCHOOL MARKETING PODCAST: Randy Vaughn – Interview with Dr. Rick Newberry & Brendan Schneider
Length: 25 minutes
See below or click here for more PODCAST episodes
