I recently spoke to a Christian school about marketing and social media. During the full-day marketing clinic, I got to spend 90 minutes listening and facilitating a discussions with this dynamic group of front-line soldiers. They had some great ideas on developing, capturing and sharing content about the students they were with every day.
Your front-line soldiers are sometimes parents of current or former students, sometimes former students who have returned to your school to teach (that’s a story I would capture on video because that says a lot about how great your school is), and sometimes your teachers just love teaching in a Christian school environment.
Here are 3 ways to encourage your teachers so they will be a solid source of referrals for your school: (more…)
Doesn’t every marketer, whether you are selling soap, automotive repair or a Christian school education, wish there was a magic formula for marketing? Well, I would not call it magic, but I can suggest a formula to follow.
The big picture is a formula is broken up into 3 macro sections:
STRATEGY + TACTICS + CONTENT
Now let us break this down into the specifics of the formula: (more…)
*BREAKING NEWS* Twitter finally rolls out the Vine app for Android devices.
Until yesterday (6/3/13), Vine has been limited to iOS devices (where it has garnered over 13 millions users in just a few short months!) So right now seems like a natural time to talk about the use of the Vine app with private Christian schools. (more…)
Your prospective parent is looking for evidence of your school’s greatness. Are you creating a pathway for them to discover your unique offerings?
You cannot assume every potential family is ready to enroll. Some are only becoming aware of your existence, while some are somewhere in between. Are you providing each family profile the right kind of steps to move them to the next level?
Seems like many private schools have an interest in Pinterest. Independent schools and Christian schools are asking “how can we use Pinterest in our marketing strategy?” In a two-part series, we first talk about how we use Pinterest to help your school marketing. See the shownotes below for links to various boards. And click here to go to Part 2.
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